How to Increase Your Reach On Social Media !
- Meg Lazenby
- Mar 18
- 2 min read
Social Media Statistics are confusing, with so much tech jargon flying about, it's difficult to know what means what, and which statistics you should be paying attention to.
In our opinion, reach, is one that should not be skimmed past in an analytics report.
Reach refers to the count of unique users who have viewed a specific post, ad, or campaign within a set timeframe on a platform.
It gives us a far better insight into how content is performing than likes or followers, as these statistics are quantified by the viewer pressing a button, and us relying on them to do so. The reach statistic allows us to see exactly how many individual users have viewed the post, and how far the content has travelled.
Listed below are some of OptiSocial's top-tips on boosting your businesses social media, and increasing that reach statistic.
🌟Post consistently 🌟
This doesn’t mean 3 times a day, every day. It means posting thoughtful, insightful content a few times a week, making sure your followers know you are active and that they are viewing up to date content.
🌟Post personally 🌟
Establishing trust between your followers and your business is how you convert a social media follower to a paying customer. If a viewer feels they have a connection to the business they are more likely to use this businesses products and services. Don’t be afraid to show a little personality! Use real faces and real stories from your business within your social media.
🌟Post on trend🌟
Posting about current events, trends, social media phenomenons boosts you up the algorithm. If something big is happening in the world (a TV show that is going viral, a celebrity wedding, a meme that is circulating) share your thoughts and own take on it!
🌟Post Diversely🌟
A variety of content types is fundamental for social media growth. Different content formats tap into different demographics, boosting your reach! Reels, carousels, stories and static posts all play a role in helping you shine online.
🌟Post Quality🌟
Make sure the content you’re sharing is thoughtful and good quality. Not only does the quality of your social media directly translate to the viewers perception of the quality of your products and services, but it is also more enjoyable to consume. Before you post, think about if it is something you would enjoy as a consumer.
If you're running a successful business, you probably wont have time to think about all of these things when it comes to social media, however it is fundamental for your businesses success. This is why, at OptiSocial, we do all of this for you, managing your social media effectively, and boosting those crucial statistics, converting an online interaction to a sale for your business.
We are open for new clients in 2025, and would love for your business to join our network - get in touch today! ⬇️
Kommentare