WHO WE ARE AND WHAT WE DO
OptiSocial is a visonary Social Media Agency. We work with you to develop and execute a comprehensive social media strategy that aligns with your business goals. We create and curate content that resonates with your target audience, and ensure that your brand messaging is consistent across all your social media channels.
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OptiSocial will help you to stay on top of the latest trends and changes in the social media landscape, and adjust your strategy accordingly. Together, we can monitor your social media metrics and analytics to see what's working and what's not, and make data-driven decisions to optimize your social media presence.
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OptiSocial can help you to build and maintain strong relationships with your customers and followers. By engaging with your audience on social media, responding to comments and messages, and providing valuable content and resources. We believe you can foster a loyal and engaged community that will help to grow your brand and drive sales.
MEET OUR TEAM
Meg Lazenby
Meg started her journey creating content in 2020, engaging millions of people and amassing over 62,000,000 views since. Meg began managing an Independent Optician’s online presence in 2022 and her methods won the practice an Award later that year for Social Media. Meg launched OptiSocial to help other businesses optimise their digital space.
Garrey Haase
Garrey started in Optics in 1989 and has worked his way up from receptionist to Optometrist, covering every role in between. He has worked for multiples as well as independents and is the joint owner of Yorkshire Eyewear, with his wife Karen.
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Garrey has a huge amount of experience in marketing for independent opticians having learnt from SightCare and many other similar organisations. Garrey is currently a non exec director of SightCare, he is joint chair of the local LOC, a Trustee of SOP and a coach and mentor for Optometrist.
Clients We’ve Worked With
Past & Present
At OptiSocial, we are proud of the partnerships we have built with our clients. We have had the pleasure of representing some of fabulous businesses and individuals. Below are some examples.
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Yorkshire Eyewear
A Big Win for Our Client
We have successfully represented Yorkshire Eyewear since 2022, managing their social media and varying marketing campaigns over the years. The personalised strategy we curated for Yorkshire Eyewear won Yorkshire Eyewear a prestigious award for Social Media in 2022, and nominated for the Social Media Award in 2023.
Supporting Older People
Raising Awareness
We started working alongside Supporting Older People mid 2024 to enhance their social media presence and raise awareness of the fabulous work they do. OptiSocial set Supporting Older People up on additional social media platforms to broaden their reach, and continues to grow their network daily through consistent posting, ensuring that their objectives in regards to social media are met.
Nicholls Tyreman
Making Moves for Estate Agents
We onboarded Nicholls Tyreman with a clear goal to enhance their existing presence online. With the client already having existing Social Media pages with a large audience potential but little engagement, we created a strategy to boost these crucial statistics and grab the attention of existing and new audiences.
J & K Authors
Marketing Excellence for Writers
We took on J & K Authors to build hype around their new book launch and have worked closely alongside them since. We help them with digital and physical marketing assets as well as their social media and online prescence.
D&A Leisure Vehicle Services
Getting Into Gear
We onboarded Doug and Adrian's business 'D&A Leisure Vehicle Services' to give them more time to provide outstanding service. We set them up a business Instagram page to support their existing Facebook page and have been supplying their followers and customers with updates, advice and showcasing the fabulous work they do, opening them up to new audiences daily.
HootGun
Get Your Voice Heard
Hootgun is the first individual OptiSocial has had the pleasure of representing. As a DJ and Music Producer, it' important that your voice ( and tunes) are heard. OptiSocial creates digital marketing assets for Hootgun, such as promotional visuals across a variety of platforms.
Cockapoo Corner
Enhancing Existing Presence
Early 2024 we onboarded Cockapoo Corner to The OptiSocial Network. Since taking responsibility for their Social Media Marketing, we have seen a huge increase in engagement and reach for the business. Cockapoo Corner already had a following on Instagram and Facebook, OptiSocial just enhanced the existing platform, streamlining content and allowing the business owner to have less focus on marketing, and more on what they do.
Sound Health
Starting from Scratch
Late 2024, Jo from Sound Health came to us with a completely new business. She had the concept sorted, but needed all the branding, visuals, print marketing and website to be top notch. We designed Sound Health's logo, business cards, leaflets and supporting assests, as well as deveoping a website from scratch. Sound Health is now open for business, with consistent branding, and new clients finding her from her online presence daily!
Cosmic Love by Nikki
Converting an Existing Audience
Cosmic Love by Nikki reached out to us to help her with her already established business. We created a whole new Facebook and Instagram page, as well as a LinkedIn page to reach the corporate market the business has tailored services for. We created Cosmic Love by Nikki a bespoke social media strategy, along with a rebranded logo and marketing assets.
Bridal Eyewear
One of Our Most Successful Campaigns
We have represented Bridal Eyewear over a period of several years. We were there every step of the way, creating a bespoke and personalised plan to attract and maintain customers to Bridal Eyewear services.